![]() ![]() “What was missing was a critical angle,” he says. In background research, Menges found that charisma was often viewed as a positive force. “They were just frozen.” The experience led him to embark on a series of studies. Menges recalls feeling “warm inside” and “mesmerized.” When he scanned the crowd, “I was expecting to see lots of positive emotions, but people showed none,” he says. In July 2008, he went to see then-presidential candidate Barack Obama address an audience of 200,000 in Berlin. But Jochen Menges, a German-born researcher on leadership and a faculty member at Cambridge’s Judge Business School in the UK, was driven to get a more detailed understanding of charisma’s impact on people ( TEDxUHasselt Talk: Awestruck: Surprising facts about why we fall for charismatic leaders). It’s long been thought that charismatic leaders inspire their followers or, at least, stir up their emotions. And when it comes to leadership, political and professional, charisma matters more than we’d probably like to admit. Charisma is a force that can rally people during difficult times, but it can also blind people and lead them to accept unwise actions, policies or conditions. ![]() Nelson Mandela had it - as did Adolf Hitler. Winston Churchill had it - but so did Eva Perón. But we should be aware of the power that persuasion can have on us, says business school professor and researcher Jochen Menges. IStock Like it or not, charisma matters when it comes to leadership. ![]()
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